The State of Ad Fraud Detection in 2026
Five years of bot evolution, the consolidation of ad-verification vendors, and why fraud detection is now an arms race that no individual marketer can win alone.
Newchannel
Analytical notes on digital advertising effectiveness — targeting, attribution, ad fraud, and the metrics that actually predict ROI.
Featured · · Targeting
Audience Targeting Tools Compared — Facebook, Google, LinkedIn in 2026
What each major self-serve ad platform actually optimizes for in 2026, where their audience graphs come from, and which one fits which kind of business goal.
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Programmatic Ad Waste: Where the Money Actually Goes
A breakdown of the programmatic supply chain — every fee, every loss, every layer between the advertiser's dollar and the publisher's pocket — and what each one is buying.
Beyond CTR — Engagement Metrics That Predict ROI
Click-through rate is the most-quoted advertising metric and one of the worst at predicting whether anyone bought anything. What measurements actually correlate with revenue?
Cross-Channel Attribution After Cookies — What Actually Works
Third-party cookies are gone, fingerprinting is restricted, and consent rates keep dropping. The methods that survive — first-party tracking, MMM, geo experiments, and incrementality testing — and how they fit together.
Advertising Waste — Understanding and Addressing It
Why a meaningful share of every advertising budget is wasted — on poor targeting, ad fraud, overlapping campaigns, and ineffective creative — and the tools that can help marketers fight back.